Sunday, March 22, 2020
The Beer Market in Spain Essay Group 6- Jennifer, Priya, Ricky and Barbara Beer market in Spain 1. Environmental Analysis: PorterÃ¢â¬â¢s 5 Forces: Buyer Power: Buyer power is relatively strong in the beer industry. The recent financial crisis showed us that buyers are price sensitive. Also, the presence of many different brands and products give buyers a lot of choice. Therefore, sellers must differentiate their products or offer very competitive prices to remain profitable. Supplier Power: Beer is made from malt, hops, water and yeast. These ingredients are relatively commoditised and are readily available . There are many suppliers offering generic products. Suppliers have relatively little bargaining power. Threat from new entrants/ Barriers to entry: The initial investment in beer production is large as plants and production technology are complex and take time to establish. Furthermore, establishing a brand identity and establishing relationships with retail outlets is time consuming and can be difficult. Because of the presence of a few market dominating firms, threat from new start-ups is small, except in niche markets. Therefore we can conclude that barriers to entry are moderate. Substitutes: The alcoholic beverage found to be the closest substitute to beer available on the market is cider. The cider industry is growing rapidly and it is becoming an increasingly popular choice among beer drinkers. Rivalry: The market leader in beer sales is Heineken, which holds 32% total volume share in 2010 (Euromonitor International, April 2011, page 3). This closely followed by Mahou with 30% total volume share. In this respect, the beer industry is not particularly competitive. However, amongst smaller brands competing for niche market share, there is fierce competition. . Who, What, How analysis: Functions or needs: Thirst, social needs, relaxation (WHAT) Customer Groups: (WHO) Teens adults Students, friends, families retirees Product varieties / Technologies: Premium Lager Beer, Standard Lager Beer, Non-alcoholic Beer, Light Beer (HOW) 3. Identification of key trends: Beer sales were affected by the 2008/09 financial crisis. Consumers decreased spending on going out and other leisure activities. Therefore on trade (drinking when out) fell by 7% in 2010 and off trade (staying in and drinking) rose by 1%. We will write a custom essay sample on The Beer Market in Spain specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Beer Market in Spain specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Beer Market in Spain specifically for you FOR ONLY $16.38 $13.9/page Hire Writer This follows the growing trend to stay in and socialise rather than going out to bars etc. The increase in price sensitivity of consumers has also contributed to an increase in supermarket and hypermarket market share for beer sales. Many Supermarkets and Hypermarkets have created their own beer labels that they offer at a discounted price to take advantage of this increased price sensitivity. However, the majority of sales are still Ã¢â¬Ëon tradeÃ¢â¬â¢, due to the Mediterranean climate and the Spanish culture of going out for a drink, especially during the warmer months. Furthermore, 30% of beer sales in Spain are made by tourists. Beer sales levels are extremely sensitive to fluctuations in tourism. The economic crisis caused a decrease in the tourism industry, and thus in beer sales. In the south of Spain, lighter beers are more popular while in the North heavier beers with more body are more popular. Beer consumption in general is also strongly linked to the season, with more beer being consumed in warmer months. In 2010, the only beer product to achieve a total increase in sales growth was non-alcoholic beer. This could be the effect of an increase in health awareness and/or a reaction to stricter driving restrictions. Finally, the economic downturn has caused an increased demand for 330ml and 500ml canned beer relative to the traditional 330ml bottled variety. 4. Competition Analysis: Heineken is the market leader in beer sales, with 32% total volume sales in 2010. Second is Mahou, with 30%. However, in 2010, HeinekenÃ¢â¬â¢s strategy to focus on premium lagers caused it to lose share, while MahouÃ¢â¬â¢s standard lager and promotions focus caused them to gain market share. In third is Damm (Estrella, Voll, Xibeca Damm) with 12%. A large number of smaller labels share the remaining sales volume, with many of these brands focusing on niche product markets. To combat the sharp decrease in on-trade sales, major label have increased advertising to promote going out. For example Mahou introduced the Ã¢â¬ËGet out the home! Ã¢â¬â¢ campaign, offering small bottles of San Miguel or Mahou and a tapas dish for a low price. 5. Interpretation of results We conducted an online survey consisting of both multiple choice and short answer response questions designed to provide a level of quantitative and qualitative analysis. We received 20 responses to the survey, and 90% of these respondents selected Ã¢â¬ËstudentÃ¢â¬â¢ in answer to the question Ã¢â¬Ëwhat best describes you? Ã¢â¬â¢. 55% of respondents were male, 45% female. The combination of small sample size and a sample heavily skewed towards the student segment means that our research has not yielded result that are representative of the target population. However, we do believe that some of our findings are valuable to our analysis of the market. The survey revealed quality to be the most important influencing factor to our sample in choosing beer (48%). Following were price (32%) and brand (20%) and there were no votes for alcohol content. This indicates that the student segment looks for a quality beer that is reasonably priced and perhaps a recognisable or appealing brand. They do not necessarily drink beer just to get drunk. Our sample did not show a preference for the major Spanish beer labels, with 75% choosing Ã¢â¬ËotherÃ¢â¬â¢ as their preferred beer over Estrella, San Miguel and Heineken (the market leaders). This may be linked to the high percentage of international students completing the survey who prefer their native countriesÃ¢â¬â¢ brands. As for where and when our sample consume beer, the responses were split between home and bars for location and showed preference for weekends and with friends for when and with whom. 40% of respondents drink beer 1-2 times a week. We can interpret these responses as showing a trend towards casual, social drinking. 100% of respondents indicated that they would not purchase a non-alcoholic beer and do not consider health factors when purchasing beer. This does not support the growth in market share of non-alcoholic beers. Interestingly, 42% of respondents did indicate that light beer was their preferred variety. This could be linked to female drinkersÃ¢â¬â¢ preference towards lighter, sweeter beverages. Our qualitative analysis revealed a recurrent theme in word associations the respondents made with beer consumption. Phrases such as Ã¢â¬Ëchilling with friendsÃ¢â¬â¢, Ã¢â¬Ërelaxing on the weekendÃ¢â¬â¢ and Ã¢â¬Ëout with friends at a barÃ¢â¬â¢ were most common. This supports our quantitative analysis that beer is consumed primarily in non-formal, social situations. 6. FCB Matrix [pic] 7. Decision-making Process Buying beer substantially is a low-involvement process since beer is not a very expensive product. We usually buy a certain brand of beer, try it for the first time, make evaluation on the product, then decide whether or not to buy it in the future. The low-involvement decision-making process in fact is a learning as mentioned. We decide whether or not to repeat the purchase by learning from the buying experience. The graph below depicts the Ã¢â¬Å"Think-Do-FeelÃ¢â¬ theory. This diagram below is an elaborated version of the simplified model above:[pic] 8a. Segmentation Variables Possible options from our questionnaire survey: (i) occupation (full-time worker, part-time worker, student) and age (ii) consumption rate (high, medium, low) and consumption situation (home, bar, restaurant) (iii) purchase driver (brand, price, quality) and consumption companion (family, friend, alone) All these options are chosen from the questions we set for our survey. However, we finally decide to use option (ii), i. e. consumption rate and consumption situation as the segmentation variables. We eliminate option (i) and (iii) because of these reasons. For option (i), we feel that the segment with certain kind of people with certain age will be too large for us to focus on in terms of marketing strategy. Different people in the same age with similar occupation may possess different attitudes towards beer. For option (iii), purchase drivers, i. e. the purchase tactics, change over time in different situations since it is a low-involved buying activity. Therefore, it is difficult to predict the precise opportunity to do marketing for a new kind of brand, hence very difficult to target a very special target. The graph below shows the variables we use for segmentation, as well as some definitions of the variables. [pic] 8b. Various Segments Identified Below are some photos depicted the segments identified, as well as description of each segment. [pic] 7c. Segment Selected[pic] Target Light Beer Drinker based on the following reasons: i) Highest potential growth rate: can easily shift to the right to have medium usage rate, which means higher consumption of beer. That brings more revenue. (ii) Sophisticated drinkers have much experience on beer, which means that new brands like us could be eliminated easily in their consideration sets. (iii) Sophisticated drinkers could be brand-loyal to certain brands, which make it hard to make them shift to our brand. However, the column Ã¢â¬Å"light beer drinkerÃ¢â¬ still leaves us three options . As a new company, we could like to do concentrated marketing so that we put all our effort into one single segment. Therefore, we need to decide which segment we would like to get involved from the variable Ã¢â¬Å"usage situationÃ¢â¬ . We decide that from our survey based on the response and from other considerations including secondary research. [pic] However, the results of Ã¢â¬Å"barÃ¢â¬ and Ã¢â¬Å"homeÃ¢â¬ occupy the same percentage. Therefore, we made our decision based on both our qualitative research and secondary research. From Ã¢â¬Å"What activities, emotions or adjectives do you associate with drinking beer? Ã¢â¬ most respondents associate beer with socialising with friends and relaxing at home or at a bar. However the market trend is showing a growth in home beer consumption. 7d. Positioning We have defined the position strategy for light beer using positioning maps. Since our survey depicts that most beer drinkers do so for socializing in bars, we have zeroed in on price and quality as the preferred attributes (and not necessarily variety, as youngsters feel comfortable with any light beer that has a good taste and reasonable variety). We see that Light Beer ranks moderately high on quality and low on price (only more expensive than non-alcoholic beer). Hence our product is positioned as a moderately low priced Light Beer that ranks medium to high on quality. 8. Product Concept We came up with two different product concepts: a light and cheap beer to be consumed in bars and a light cheap beer to be consumed at home. Both beers are competitive from a price point of view but the beer that has to be consumed in bars should be in a glass bottle of 330ml whilst the beer addressed to the off-trade should be a 500ml glass bottle or can to push further the price competitiveness. We decided we will further develop the off-trade beer because it is more coherent with our qualitative research results and with the market trends. Furthermore the decision to target a niche market, such as home beer consumption, is a better decision for a firm just entering the market, and therefore not ready yet to compete with established beer firms on the open market. Appendices [pic] [pic]
Thursday, March 5, 2020
10 Best Romance Novels That Have Gone Underappreciated 10 Best Romance Novels That Have Gone Underappreciated There are many romance novels out there. Some better than others, granted, but what makes some the best of the best? What gives them that je ne sais quoi factor weÃ¢â¬â¢re all craving, some of us even trying to emulate when writing a novel ourselves?I could go about this list in many different ways, but IÃ¢â¬â¢ve decided not to make this one a common, boring, clichÃ © list. No.This is not that kind of list; this will give you the best romance novels in different categories and the reasons why youÃ¢â¬â¢ll fall in love with them!Here are the 11 best romance novels:Slammed by Colleen HooverFangirl by Rainbow RowellThe Notebook by Nicholas SparksThe Hating Game by Sally ThorneThe Light We Lost by Jill SantopoloDance Until Dawn by Berni StevensPride and Prejudice by Jane AustenMe Before You by Jojo MoyesGone with the Wind by Margaret MitchellIt Ends with Us by Colleen HooverSimon vs The Homo Sapiens Agenda by Becky AlbertalliNOTE: Ready to write your own romance novel to be making lists like this one day? Check out our VIP Fiction Self-Publishing Program so you can make that happen. Learn more about it hereSide note: youÃ¢â¬â¢ll need a big box of tissues for most of these, so be sure to grab one before you dive in!Best Romance Books Per CategoryThe answer is for pulling novels from specific categories is simple: there are far too many amazing books out there to choose from and if youÃ¢â¬â¢re mapping out a list of the best, youÃ¢â¬â¢re going to miss a few important ones.Categorizing them makes sense because youÃ¢â¬â¢ll be able to decide for yourself which type of book youÃ¢â¬â¢d enjoy more.Consequently, youÃ¢â¬â¢ll find the best one in each category here. Once you finish it, youÃ¢â¬â¢ll be able to say if you enjoy that theme or not. And if not, youÃ¢â¬â¢re ready to jump into one of the other picks.11 Best Romance NovelsIf youre looking for a quick read for a weekend or want to learn in order to write your own book, this list can give you some i nspiration.#1 Slammed by Colleen HooverCategory: Poetry, specifically slam poetryRomance Novel Summary: Layken, an 18-year-older student meets her new neighbour, Will. Will is 21. They have an instant connection based on their similar likes, which gives Layken hope for happier days.Once their connection is deep within you and you love them, thereÃ¢â¬â¢s a revelation that shocks them and us, and they canÃ¢â¬â¢t be together. The problem is, they really want to.Why YouÃ¢â¬â¢ll Love It: If youÃ¢â¬â¢re not reading it because you love slam poetry, donÃ¢â¬â¢t worry. YouÃ¢â¬â¢ll love slam poetry once youÃ¢â¬â¢re finshed! You may even want to try your hand at writing poetry afterward.I had heard a few poems before but with this book, I became totally obsessed with slam poetry. It takes the novel to a higher level and forces us readers to connect with it a lot more. It becomes personal.ItÃ¢â¬â¢s also easy to identify ourselves with this story because it discusses topics that weÃ¢â¬â¢ve all had to face, including death and grief. Colleen is a brilliant writer and she just knows how to pull your strings.Quote: Ã¢â¬Å"Question everything. Your love, your religion, your passion. If you dont have questions, youll never find answers.Ã¢â¬ #2 Fangirl by Rainbow RowellCategory: Young Adult RomanceRomance Novel Summary: YouÃ¢â¬â¢ll meet Cath Avery, who has a total opposite twin sister, Wren. When they both start college, Wren tells Cath she doesnÃ¢â¬â¢t want to be her roommate and they should live their college experience separately.Then, one day, between her awkwardness and fan-fiction stories, she meets Levi. And then everything changes. Slowly. But it changes.Why YouÃ¢â¬â¢ll Love It:This is not only a young adult romance, not only about love. ItÃ¢â¬â¢s also about making decisions at a young age and growth. The story is beautifully structured, and you wonÃ¢â¬â¢t be able to put it down before you finish it.Besides having a really solid love story, youÃ¢â¬â¢ll also have a good laugh when diving into RowellÃ¢â¬â¢s world.Quote: Ã¢â¬Å"In new situations, all the trickiest rules are the ones nobody bothers to explain to you. (And the ones you cant Google.)Ã¢â¬ #3 The Notebook by Nicholas SparksCategory: Greatest Love StoryRomance Novel Summary:This is the story of Noah Calhoun and Allie Nelson. It is set in North Carolina after the Second World War. Noah thinks of Allie, a girl he had met 14 years prior. And one day, she shows up in his town.Nicholas Sparks is the master of twists and turns in love stories and this one does not disappoint. This is a book of surprises that will test Noah and AllieÃ¢â¬â¢s love until the end.Why YouÃ¢â¬â¢ll Love It:I mean, do I really need an explanation here? Everyone knows Nicholas Sparks and that his books are amazing and will leave you in tears!If youÃ¢â¬â¢ve watched the movie, read the book. If you havenÃ¢â¬â¢t watched the movie, read the book! ItÃ¢â¬â¢ll break your heart in th e most beautiful possible way.Quote: Ã¢â¬Å"Every great love starts with a great storyÃ¢â¬ #4 The Hating Game by Sally ThorneCategory: Modern RomanceRomance Novel Summary:Lucy Hutton is a nice, sweet girl; Joshua Templeman is her opposite: cold and grumpy. They meet when the publishing houses they work at merge. ItÃ¢â¬â¢s hate at first sight.But everything changes with a kissÃ¢â¬ ¦Why YouÃ¢â¬â¢ll Love It:Two opposites attractÃ¢â¬ ¦ isnÃ¢â¬â¢t it just brilliant when you have a love/hate relationship in one of your books?Because this is a modern romance, the storyline is also modern, which is the reason why many, many people love this novel. ItÃ¢â¬â¢s easy to relate with it and Lucy is like the next-door neighbor, you just adore her.And with this title, how you could NOT want to read it?Quote: Ã¢â¬Å"Its a corporate truth universally acknowledged that workers would rather eat rat skeletons than participate in group activities.Ã¢â¬ #5 The Light We Lost by Jill Santopolo Category: Loss and GriefRomance Novel Summary:Lucy is a senior in college at Columbia University when she meets Gabe, also a college senior. They meet on an ill-fated day that will shape their lives and the lives of those around them forever.They meet throughout the years but thereÃ¢â¬â¢s always something in between them, thereÃ¢â¬â¢s always something preventing them from being together.And in the end, Lucy has a very important decision to make. What will she decide to do?Why YouÃ¢â¬â¢ll Love It:If youÃ¢â¬â¢ve read and love PS: I Love You by Cecelia Ahern, this book should be next on your list.I think itÃ¢â¬â¢s beautiful the way Santopolo deals with loss and grief, which are two themes so close and tangled with the subject of love.Even though they can be difficult to approach, the message is important and not every romance needs a stereotypical happily ever after.Quote: Ã¢â¬Å"Maybe itÃ¢â¬â¢s the act of opening yourself up, letting someone else in- or maybe itÃ¢â¬â¢s t he act of caring so deeply about another person that it expands your heart.Ã¢â¬ #6 Dance Until Dawn by Berni StevensCategory: Fantasy RomanceRomance Novel Summary:This is the first book in a series called Ã¢â¬Å"Immortals of LondonÃ¢â¬ . Ellie Wakefield has been saved from death by William Austen, a 300-year-old vampire.Ellie has to learn about this new world and together they face unexpected challenges.Why YouÃ¢â¬â¢ll Love It:Who doesnÃ¢â¬â¢t love a good-olÃ¢â¬â¢ vampire story? Add to that a little old banter, and there you have it, the perfect novel!Fantasy and romance are just like peanut butter and jelly; thereÃ¢â¬â¢s no reason why they should go together, but they do, formidably.This book is full of mystery and Stevens has written it in a way that you just crave for more. ItÃ¢â¬â¢s fresh, well-detailed but very easy to read.Quote: Ã¢â¬Å"I understand that this is rather a lot to take in,Ã¢â¬â¢ he said. Ã¢â¬ËBut I would appreciate it if you would stop referrin g to me as either psychotic or perverted.Ã¢â¬â¢ Ã¢â¬ËWell IÃ¢â¬â¢d appreciate not being kidnapped and shut in this filthy hole.Ã¢â¬â¢ Ã¢â¬ËTouchÃ ©Ã¢â¬â¢.Ã¢â¬ #7 Pride and Prejudice by Jane AustenCategory: Feminism and Classic LiteratureRomance Novel Summary:The story revolves around the Bennets, a noble family that doesnÃ¢â¬â¢t have a lot of money because of Mr. Bennet, the father.It all starts when two single noblemen arrive to town and, as it is custom, meet the single women, because ainÃ¢â¬â¢t it universally acknowledged Ã¢â¬Å"that a single man in possession of a good fortune, must be in want of a wifeÃ¢â¬ ?When Elizabeth and Mr. Darcy meet, itÃ¢â¬â¢s not all rainbows and flowers, but would it be a real love story if it was otherwise?Why YouÃ¢â¬â¢ll Love It:Classics are important for a reason, and that reason is mostly because theyÃ¢â¬â¢ll teach you something about the past, which most often than not, still has some truth in the present day.YouÃ¢â¬â ¢ll love Pride and Prejudice because Jane Austen wrote it for everyone to dream about it. ItÃ¢â¬â¢s an important story that needs to be read.Elizabeth Bennet was born way ahead of her time and sheÃ¢â¬â¢s here to teach you a lesson in sarcasm and feminism Ã¢â¬â you just cannot not read it!Quote: Ã¢â¬Å"He is a gentleman, and I am a gentlemans daughter. So far we are equal.Ã¢â¬ #8 Me Before You by Jojo MoyesCategory: Illness and LossRomance Novel Summary:Louisa Clark loses her job and desperately needs to find another one. When the opportunity of taking care of Will Traynor, a young man that is wheelchair bound, knocks on her door, she doesnÃ¢â¬â¢t jump of happiness.ItÃ¢â¬â¢s a slow start and their relationship doesnÃ¢â¬â¢t seem to evolve, but as any other love story, there are twists and surprises along the way for both Louisa and Will.Why YouÃ¢â¬â¢ll Love It:This is a story of poor meets rich, good meets bad, but not at all as youÃ¢â¬â¢d expect it to be.ItÃ¢â¬â ¢s not even about these pairs at all. But youÃ¢â¬â¢ll connect, at first, with the main character, Louisa, because of this. SheÃ¢â¬â¢s simple and relatable.YouÃ¢â¬â¢ll read it in an afternoon and youÃ¢â¬â¢ll still be crying months later.Quote: Ã¢â¬Å"I will never, ever regret the things Ive done. Because most days, all you have are places in your memory that you can go to.Ã¢â¬ #9 Gone with the Wind by Margaret MitchellCategory: History, specifically the Civil WarRomance Novel Summary:Scarlett OÃ¢â¬â¢Hara has a hard task at hand: sheÃ¢â¬â¢s fighting for her familyÃ¢â¬â¢s plantation and for the love of her life Ã¢â¬â if that wasnÃ¢â¬â¢t enough, this is amid the Civil War.In the end, will she get it all or lose everything?Why YouÃ¢â¬â¢ll Love It:ItÃ¢â¬â¢s History holding hands with a love story, what more could you need?It has the charm of the south in a very troubling period of history; itÃ¢â¬â¢s family and love struggles. ItÃ¢â¬â¢s one of the most popula r books ever written, and you just need to find out why!Quote: Ã¢â¬Å"It was better to know the worst than to wonder.Ã¢â¬ #10 It Ends with Us by Colleen HooverCategory: Abusive RelationshipsRomance Novel Summary:Lily is a determined, successful woman. She had a difficult life growing up, but she never stopped fighting for what she truly loved. She meets Ryle who has a no-dating rule, but they quickly become close.She thinks he had a difficult past too, but she canÃ¢â¬â¢t figure out what happened exactly. When things start changing, sheÃ¢â¬â¢s put in a place she never wanted to be back again.Ã¢â¬Å"Sometimes it is the one who loves you who hurts you the most.Ã¢â¬ Why YouÃ¢â¬â¢ll Love It:If youÃ¢â¬â¢re looking for strong-minded, determined women, this book is for you. Lily is written in a way that youÃ¢â¬â¢ll be rooting for her from page 1.ItÃ¢â¬â¢s a book that will touch some of you deeply and will haunt you for many years after the last page was turned. A beautiful love story that has more to it.Quote: Ã¢â¬Å"Just because someone hurts you doesnt mean you can simply stop loving them. Its not a persons actions that hurt the most. Its the love. If there was no love attached to the action, the pain would be a little easier to bear.Ã¢â¬ #11 Simon vs. The Homo Sapiens Agenda by Becky AlbertalliCategory: LGBTQ+Romance Novel Summary:Simon is 16 and very much homosexual, however, no one knows. When his secret is about to be revealed, a series of events lead him to being blackmailed.HeÃ¢â¬â¢ll try to navigate high school without anyone finding out his secret while not messing up his friendships nor his own life.Why YouÃ¢â¬â¢ll Love It:This is a fun yet serious book. The characters are well-created, and the dialogues are hilarious.The topic is an extremely important one nowadays and the lack of novels about the LGBTQ+ community make this one a success.The hardships of being teenager and on top of that, one with a secret, are well played in this n ovel and youÃ¢â¬â¢ll easily fall in love with Simon (and Blue).Quote: Ã¢â¬Å"Why is straight the default? Everyone should have to declare one way or another, and it shouldnt be this big awkward thing whether youre straight, gay, bi, or whatever. Im just saying.Ã¢â¬ Romance novels are unique in many waysIf youÃ¢â¬â¢re looking for a happily ever after, maybe you wonÃ¢â¬â¢t find it in all these books.However, arenÃ¢â¬â¢t stories closer to our reality a whole lot better? They allow us to think of our successes and failures and give us hope for a better future.If youÃ¢â¬â¢re looking for page-turners, refer to this list. I promise you these are novels you wonÃ¢â¬â¢t be able to put down once youÃ¢â¬â¢ve read the first page!Do you want your next novel to make a list like this?If you love romance novels enough to give writing your own a try, weve got what you need next.Check out this free training so your story can be a step above the rest.
Tuesday, February 18, 2020
Apple Corporation - Case Study Example This company analysis is carried out through two different perspectives: business and financial perspectives correspondingly. Business perspective is evaluated through SWOT analysis and for financial perspective; the past five yearsÃ¢â¬â¢ stock trend of the company is carried out. The success of the company is evaluated in this case solution. According to the key findings, the recommendation is developed for future strategic planning of the company for the next five years. Company background Apple Inc. was formerly named Apple Computer Inc. It is an American multinational corporation, which designs and sells high technology electronic goods, personal computers and computer software. The company became popular worldwide because of its innovative products. The companyÃ¢â¬â¢s best-known products are the Macintosh line of computers, iPod, iPhone and lastly, the current iPad. The company was established on 1 April 1976 in California and incorporated on 3 January 1977. It removed the w ord Ã¢â¬ËcomputerÃ¢â¬â¢ from its name in January 2007 and expanded towards producing consumer electronics apart from its then existing computer business. By market capitalization, Apple Inc. became the largest public limited company in the world beating ExxonMobil, Google and Microsoft in revenue and profit. Organization structure The success of Apple is the contribution of the collaborative work of the employees in the organization. The organization follows a collaborative organizational structure and work culture. There are no committees in the organization and everything is organized like the biggest start up in the world. In each department, all the team members meet every day to discuss the current scenario of their business and the company values, the employees participate in the decision making process. Apple has a reputation of influencing individuality and excellence that helps the company in its decision-making (Apple Inc, 2012). Innovation Apple was formed with the id ea of innovation and the company has been following this motive to get a better competitive advantage. The brand has become famous in the world and it has better brand recognition and brand value than other electronic goods companies because each product its own unique innovation, generated exclusively by the Apple only, and not copied from others. Effective use of technology by the company resulted in innovations like Macintosh, iPod, iPhone, and the latest gadget Ã¢â¬â iPad (SRM University, 2008, p.13). Competitors Apple Inc operates its businesses in multiple industries. The main industry is personal computers. Apart from this, the company is involved in the software industry and consumer electronics. In the personal computer industry, the main competitors of Apple are IBM, Hewlett Packard, Dell Inc., etc. In consumer electronics industry, the main market competitor is Samsung, which has similar products in the market, and Apple has been facing competition from the same in the markets of the developing countries. The direct competitors of Apple are Google, Microsoft and RIMM (Research in Motion Limited). In all these industries Apple holds the leading position and no one can surpass this company in terms of revenue, profit, innovation and brand recognition. SWOT analysis Strength Brand position: Apple Inc. is one of the most desired and prestigious brands among its potential and non-potential customers in the world. The company successfully managed to create a positioning of strong brand value among its customers. The customers associate this brand with the concept of
Monday, February 3, 2020
Humanitarian Action - Essay Example This paper highlights that according to international humanitarian law, the right to water entails the right to sufficient, acceptable, safe, affordable and physically accessible water for both domestic and personal use. In terms of quantity, an adequate amount of water is that amount needed to reduce the threat of water-related diseases, prevent death that could arise out of dehydration, and to cater for cooking, consumption, and domestic and personal hygiene requirements.This study stresses thatÃ the provision of humanitarian support in form of water sanitation and hygiene is important as it is attached to the value of water which is inextricably related to other human right rights such as the right to food, health and housing. This means that sanitation and water are key determinants for survival in the first stages, and indeed all stages, of a disaster. In most cases, vulnerable groups are susceptible to death from disease and illness which are closely related to poor sanitatio n, inadequate water supplies, and inadequate sanitation.Ã Water and sanitation programmes are mainly aimed at reducing the exposure to disease vectors and transmissionÃ Ã of faeco-oral ailments through the provision of safe drinking water, promotion of good hygiene as well as the reduction of risks that are related to poor hygienic conditions. Closely related to water is sanitation which involves vector control, excreta disposal, drainage and waste disposal.
Sunday, January 26, 2020
Occupational Safety Analysis for Pilot For a pilot, there are many risks in his working environment to which he is exposed to. A pilot while operating an airplane might be exposed to ultraviolet radiations, ambient noise, various communicable diseases etc. The main aim of Occupational Safety and Health Act 1970 was majorly towards a safer and healthier working environment that could be insured for the workers (association, 2012). The main reasons for which Occupational Safety and Health Administration (OSHA) were created was for development and enforcement of health and safety norms and standards for the workplace. OSHA works to provide employers and airline industry workers with information and assistance to help create a healthy and safe working environment.Under this act it is the responsibility of the employer to provide a safe and healthy workplace which is free from serious recognized hazards to all its employees. According to Canada Labor Code (the Code) it is required that employers under federal jurisdiction provide their employees for health and safety of their lives. There are many committees for the purpose of ensuring healthier and safer working environment also there is a representative who is being appointed for the same purpose concerned to health and safety . The Canada Labor Code also provides that a health and safety officer should be appointed by the labor minister . The officer has investigation right to investigate upon the workplace conditions and various related issues towards health and safety of employees and the officer can also recommend noncompliance prosecution . The Occupational Safety and Health Act (OSH Act) 1970 was created for ensuring safe and healthy working environment for all workers in The United States (OSHA, 2010) . The OSH led to the establishment of The Occupational Safety and Health Administration (OSHA) for the purpose with authority to develop and enforce desirable standards for health and safety in the workplace. Under the OSH act there was also establishment of The National Institute for Occupational Safety and Health (NIOSH) as an active Disease Control and Prevention centers. NIOSH is responsible for conducting various researches and for providing recommendations with regard to workplace for the prevention of injuries and illness. There are many environmental hazards to which the flight deck crews are found to be exposed to, one of them is galactic radiation; which is very much harmful with exposure to higher level of altitudes and latitudes. It has been indicated by studies that there is an increase in malignancies with increasing exposure among the flight crew members. Another hazard to which they are exposed to is ozone, which at typical flight levels might exceed the federal limits. It can even cause headaches and some kind of respiratory illness, it has even been even linked to cancer. Airborne contagious diseases if exposed to is also a health threat, which can be caused if being exposed either to passengers or to crew members and can be even caused by making use of contaminated oxygen mask. Apart from these environmental hazards, there are many operational conditions to which flight crew members might be exposed to over a period of time, that could be harmful to health. For example, for pilots combating fatigue is the matter of constant battle, in various short haul operations with mainly short flight legs (Geneva, 2013) . It has been determined by the FAA that the workplace for on-board crew members in civil,commercial aircrafts is different significantly from the non-aviation workersÃ¢â¬â¢s workplace and the FAA must take up steps for setting up regulations for the purpose of addressing these concerns. The regulations and guidance material has been issued by the FAA that affect the flight attendants workplace and the workplace of other persons for whom his workplace is an aircraft in operation. This kind of regulatory material pays attention towards addressing protective equipment of breathing for crew members; crew membersÃ¢â¬â¢s emergency exits; seat belts for crew members ; characteristics of various materials in the workplace of crew member ; reducing noise; smoke evacuation; concentration of carbon monoxide, cabin zone and carbon dioxide; proper heating, ventilation, and pressurization; proper availability of required first aid, various medical equipment, protective gloves; and interference with the crew members to be prohibited. FAA advisory materials also addresse the issues related to exposure to radiation of the crew members, first-aid programs in an air-carrier, and blood borne pathogens exposure. The FAA has not yet enforced regulations and adequate guidance material for addressing safety and health issues that are associated with the working conditions in an aircraft for employees, even including the flight deck crew. The mission of FAAÃ¢â¬â¢s Aerospace Medicine (AAM) office is to enhance safety of aerospace through surveillance, education, medical standards, research and prevention of illness. The AAM, headed by the federal air surgeon, under the oversight of the associate administrator for aviation safety has a vision for promoting aviation safety for the American public and many people who are totally relying upon the aviation industry for business, pleasure, and commerce. The Civil Aerospace Medical Institute (CAMI), of the FAA is located in Oklahoma, is an occupation, medical certification, education,research wing of Aerospace Medicine. The FAA has developed various health standards to ensure the safety of all crew members and all people who fly. It is necessary that all aviators should be medically certified to be fit to fly; annually about a half million of medical certificates have been issued. The FAA and OSHA, signed a memorandum of understanding (MOU) at the urging of Congress in which they agreed that both the FAA and OSHA would work collectively in the airline industry to enhance their employee safety and health. Both the FAA and OSHA in the MOU have agreed to the establishment of a procedure for employees working conditions in operation in the airline. In the MOU, an aircraft has been defined by the FAA as being Ã¢â¬Å"in operationÃ¢â¬ from the time the first crew member boards it in preparation for flight till the time after completion of flight last crew member leaves that flight. It has been recognized by the MOU that for the FAA and OSHA it is very important to work together in order to ensure that one agency does not block the other agencyÃ¢â¬â¢s regulations application unnecessarily. The FAA and OSHA have been called by MOU for the establishment of a procedure for enforcing OSH through proper coordinating and supporting each other. Act with regard to improving upon the working conditions of employees in operation in aircraft and resolving various jurisdictional questions has been required. A team of representatives of FAA and OSHA is required to identify the factors which are to be considered for determining OSH requirements that can be applied to the employees working condition on aircraft in operation . It is required by the Congress that the FAA should promote the use of U.S. airspace in a safe and efficient way. CAMI promotes aviation safety through various number of medical education programs of aerospace. The Occupational Safety and Health Act and Executive Order Occupational Safety and Health Programs for Federal Employees is responsible for mandating theses programs. They even provide professional advice and advice related to technical knowledge to various federal air surgeons and various other officials of agency . Bibliography association, A. p. (2012). Enhancing PilotsÃ¢â¬â¢ Occupational Safety. Washington. Geneva, I. l. (2013). Kenya. OSHA, F. /. (2010). Application of OSHAÃ¢â¬â¢s Requirements to Employees on Aircraft in Operation.
Saturday, January 18, 2020
Joplin ScottÃ¢â¬â¢s The Entertainer is undoubtedly one of the most easily recognizable melodies in music. Its popularity can be considered part of popular culture that has lasted a century thanks to modern adaptations of the music. The piece created in the height of American rag time music, has a great history and is considered as an important cultural piece in African American art genre (French, 2007). Joplin himself is an icon of American music and proved himself devoted to his craft to develop ragtime music to a classical status. The Setting The turn to the 20th century is among the most critical times in history. Globally, the United States is becoming a leader, spearheading the industrial movement of internationalization of commerce. Within the United States itself, there was significant economic growth and social development in terms of rights and suffrage movements. Though African Americans were still subject to a significant amount of legal and social discrimination, they were beginning to organize interest and lobby movements and cultivate their identity in American society (Schafer et al, 1977, pp. 47-52). One of the fields that they gained recognition was in music. Strongly based in church and community musical traditions, composers like Scott combined it with European classical and romantic music to broaden its appeal. Ragtime music, shortened from its original ragged time, is a good example of the musical combination of African American style and contemporary ones. The music also was a means of displaying musical dexterity, a talent that often enjoyed significant success on country wide circuits (Sporre, 2003). The Song Written in 1902, The Entertainer is a rag time two step both enjoyed as music and for dance. Like other rag time music, it is not a metered piece and can be more appropriately considered as timed by its syncopation. The effect is however is that beats are emphasized even more which encourages movement from the audience. The piece requires that listener become in tune with the syncopation and pattern their movements thusly which encourages the audience to catch the rhythm of the song (French, 2007). The piece is written in the key of C but also has a section written in F. The primary chord pattern in A-B-A-C-D and repetitions become progressively higher in octave. Performers of the piece are given significant margin in its performance allowing for intricate melody detailing that will become popularized in jazz and rhythm and blues music. For a time, the song was lost to posterity together with ragtime music genre until it regained popularity when it adapted by Marvin Hamlisch for the movie 1973 Academy-winning film The Sting. The track reached the top three on Billboard magazine and since then has become the anthem for the sport of snooker, theme of several television and entertainment productions and a staple of the musical repertoire of musicians (Schafer et al, 1977, pp. 95-101). The Appeal The EntertainerÃ¢â¬â¢s appeal lies both in its artistry and its value in culture. The technical aspect of the song reveals a great deal of creative genius and facility in combining musical styles to appeal to a contemporary public (Sporre, 2003). At the same time, it gives insight to the social and cultural development of African Americans in the United States (Schafer et al, 1977, pp. 12-14). Most of all, it highlights the role of music in communication and society across races and beliefs overcoming discrimination and bigotry. As much as these perspectives remain important today, so does will the song. Its revival in the 1970Ã¢â¬â¢s reflects that good music is timeless. Like the people who first heard the tune a hundred years ago, The Entertainer challenges listeners to really listen to it, learning its melody beats and mood. It encourages listeners to experience music and to allow it to move them. For these reasons, The Entertainer fulfills its role not only as a musical piece but also as a cultural heritage that many generations will continue to love. Works Cited French, Christopher W. Ã¢â¬Å"Joplin ScottÃ¢â¬â¢s The EntertainerÃ¢â¬ . Rhythm on the Rock Productions. 2007. 31 May 2007. Schafer, W.J., and Riedel, J. The Art of Ragtime: Form and Meaning of an Original Black American Art, Revised Edition. Louisiana State University Press, 1977 Sporre, Dennis J. Perceiving the Arts: An Introduction to the Humanities New Jersey: Pearson Education, Inc, 2003
Friday, January 10, 2020
Wilfred Owen's Dolce et Decorum Est uses effective imagery to uncover the hidden realities of the World War. The appalling cruelties soldiers were left to face were captivated to the reader through his dramatic use of expressive imagery. The compelling images drawn in this poem are so graphic, that it carries the ability for the reader to perfectly compose the authors intended scenery in their minds. Bent, double, like old beggars under sacksÃ¢â¬ (line 1) Ã¢â¬Å"knock kneed, coughing like hagsÃ¢â¬ (line 2). This gives the reader a more realistic view on the appearances of the soldiers as they are normally portrayed to be strong bulky figures. The comparison of the men to Ã¢â¬Å"beggarsÃ¢â¬ or Ã¢â¬Å"hagsÃ¢â¬ show the effect the war has had on them, causing premature ageing and exhaustion within them from the war life for which they cannot even maintain a straight posture and is why they look so beggar like.The exhaustion is further conveyed in the lines Ã¢â¬Å"and towards o ur distance rest began to trudgeÃ¢â¬ (line 4). The use of Ã¢â¬Å"trudgeÃ¢â¬ expresses the slow and crucifying progress of the army. Ã¢â¬Å"Flound'ring like a man in 12). Ã¢â¬Å"He plunges at me guttering,choking,drowningÃ¢â¬ (line 16) indicates that men drowned helplessly in the toxic gasses, tragically in front of the eyes of fellow soldiers. Despite being so disturbingly graphic, it shows the reader the extent of pain soldiers are to bear.Orwell brilliantly showcases the fatality of the soldiers deaths in the lines Ã¢â¬Å"Ã¢â¬ It you could near, at every Jolt, odl Come gargling from the froth-corrupted lungs/ Obscene as cancer, bitter as the cud,Ã¢â¬ (line 21-23) Another powerful use of imagery Mle, incurable sores on innocent tonguesÃ¢â¬ (line 24) suggests the pain and misery of the soldiers were unforgettable and scars left on them both externally and internally were permanent. These graphic images play a very effective role to draw the reader to the poem, and to generate a way to show the gruesome, heartless, and horrifying effects of war.